Smily Game Awareness Nudge A Comprehensive Guide To Drive User Participation

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Hey guys! Let's dive into a comprehensive guide on the Smily Game awareness nudge. This is all about getting more users involved with our awesome Smily Game. We're focusing on new users and those who haven't yet experienced the fun. So, let’s break it down and see how we can make this happen!

Objective: Boosting Smily Game Participation

Our main goal here is to drive awareness and participation in the Smily Game. We want to reach two key groups:

  1. New Users of the Yral app.
  2. Existing users who have never interacted with the Smily Game.

To achieve this, we need to create a strategy that effectively reaches these users and encourages them to give the game a try. It's all about making the game more visible and appealing to those who might not know about it yet. Think of it as a friendly nudge, a gentle reminder that there's a fun game waiting for them to explore. By focusing on these two groups, we can significantly increase the game's user base and overall engagement.

New users are particularly important because they're just starting to explore the app and its features. Introducing them to the Smily Game early on can help them integrate it into their routine. For existing users who haven't tried the game, it's about re-engaging them with a fresh experience. Maybe they missed the initial launch, or perhaps they just needed a little reminder. Whatever the reason, we want to make sure they know what they're missing out on. By targeting these specific groups, we can tailor our approach and messaging to maximize the impact of our awareness campaign. It’s about making the Smily Game a natural part of their Yral experience.

Target Audience: Who Are We Reaching Out To?

Let's get specific about who we're trying to reach with this nudge. We have two main groups in mind:

  1. New Users: These are the folks who've signed up for the Yral app in the last 7 days. They're fresh faces, eager to explore what our app has to offer. This is a crucial time to introduce them to the Smily Game, so it becomes a part of their initial experience. Think of it as making a great first impression! We want to catch them while they're still discovering all the cool features Yral has, and make sure the Smily Game is one of the first things they try.
  2. Existing Users: This group includes users who meet specific criteria. These are users who have:
    • Never tapped a Smily icon.
    • Never spent points in the Smily Game.

These users might have been with us for a while, but for whatever reason, they haven't yet dived into the Smily Game. Maybe they didn't notice it, or perhaps they weren't sure what it was all about. Our goal is to change that. We want to make the game more appealing and accessible to them. It’s like saying, “Hey, remember this awesome game? You should totally check it out!” By focusing on users who haven't interacted with the game before, we're opening up a whole new world of possibilities for them. We want to show them what they've been missing and get them excited about joining the fun. Ultimately, it’s about enriching their Yral experience and making sure they don’t miss out on one of our best features.

Nudge Description: What Does It Look Like?

So, what exactly is this nudge we're talking about? It's a lightweight, contextual prompt designed to encourage users to try the Smily Game. Think of it as a gentle tap on the shoulder, a friendly reminder that there's something cool waiting for them. This nudge appears as a layer on top of the video, making it seamlessly integrated into their viewing experience. We don't want to be intrusive; we want to be helpful. The nudge should feel like a natural part of the app, not a disruptive advertisement. It's all about catching the user's attention in a subtle yet effective way.

To get a visual sense of what this looks like, check out the Figma design here: https://www.figma.com/design/2lZ7zWovZbiy6kofYqVXaa/Games---Yral?node-id=7868-885&t=oLWpbYsTr7yN7baS-4. This will give you a clear idea of the nudge's design and how it fits into the user interface. The design is crucial because it needs to be visually appealing and easy to understand. We want users to immediately grasp the purpose of the nudge and feel compelled to interact with it. It's a delicate balance between grabbing their attention and not overwhelming them. The goal is to create a nudge that feels inviting and encourages them to explore the Smily Game without feeling pressured. Ultimately, it’s about making the game more accessible and enticing to our users.

Trigger: When Does the Nudge Appear?

Timing is everything, right? We want to make sure this nudge appears at the perfect moment, so it's helpful and not annoying. Here's when the magic happens:

  • Show the nudge only once per user, after they have watched 3 videos in a session. This is key. We don't want to bombard users with constant reminders. Showing it after three videos gives them a chance to get into the app's flow before we introduce the game. It's like saying,